Jennie MaizelsJennie was born in London in 1970. Her mother and father met at Chelsea School of Art and are both artists. They now run the art magazine ‘Raw Vision’. Jennie went to Central St. Martins School of Art and studied Illustration, her graduation show included a life-sized replica of Alice in Wonderland’s Tea Party, made entirely out of Paper Mache!

Jennie’s first commission was to design and make the window displays of Harvey Nichols department store as part of London fashion week. She produced a number of nationwide window displays for The Body Shop and Dillons Bookstores. Jennie has always enjoyed working in 3-D, so pop-up books were a natural transition.

After leaving college she had the wonderful fortune of being introduced to Kate Petty. Kate was a truly fabulous and very talented children’s book writer.

Jennie and Kate became inseparable, working on eight books together over sixteen years. The books they have produced have sold over a million copies worldwide.

“The Great Grammar Book” was nominated for Children’s Book of the Year 1999 and “The Global Garden” was winner of the Aventis Prize 2006. Very sadly, Kate died on May 22nd 2007. Jennie continues to produce fabulous Pop Up Books, her most recent being the Bestselling ‘Pop Up London Book’ and her brand new book; ‘Pop Up New York’

Kate Petty

Kate Petty

In 2009 Jennie came up with the idea of creating her own designs of iron-on patches. At the time there wasn’t anything on the market, just boring patches in haberdashery departments. Thanks to Jennies re-invention and re-introduction of the iron on patch, they’re everywhere! Hooray!
Here is what Jennie has to say about her ingenious idea:

“When my two girls were little, they would get holes in their pretty clothes. And as I couldn’t sew, I thought ‘How lovely would it be if I could just iron something fabulous on top?’ But all I could find were big, boring patches with no personality…
So I decided to make some myself!
With twenty years of illustrating pop-up books behind me, it was a joy to try my hand at something different. Four years on, my range includes, mugs, stationery and some exciting collaborations.
It is wonderful to see how creatively people are using the patches, from personalising pencil cases to customising Converses. I have even been sent pictures of curtains, cushions and duvets, all covered in patches!
With stockists including Liberty and The Conran Shop and with growing international distribution, I am forever grateful for my daredevil girls and their holes!”

Jennie’s favourite things are; collecting old shop letters, cooking very tall cakes, sketching on holidays, eating mangos and spying on her children when they’re dancing in their bedrooms!

Jennie lives in Hampshire with her husband Marcus, Millie (born 2000), and Rosie (born 2002), with too many cats and one dog called Dotty.

You may like to read Jennie’s profile on Walker Books Website and here’s Jennie’s parent’s art magazine: Raw Vision.